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#NYFW Wildfox Couture FW14… For Dreamers Indeed

February 9, 2014

Confession: I was skeptical about Wildfox for the first few years I followed them. I wondered why and how a brand with such a straightforward, simple concept could amass such a cult following: young women bent on wearing the thesis of their youth in sans-serif font on bikini bottoms.

But actually, the clarity of their message and the audacity of their obsession with salty hair and tan lines adds up to a pretty desirable lifestyle muse. And if there’s one place to be audaciously obsessed with fun-in-the-sun and pastels, personal style is probably that place. Now I wait excitedly for their cheeky lookbooks, covet their mint green sweaters, and smirk at the witty sayings on their beach towels. Yep, they’ve won me over.

That said, check out their whimsical Fall 2014 line, mixing sporty with boho for a carefree, comfy collection that literally any girl could wear.

wildfox couture fw14 nyfw

wildfox couture fw14 nyfw

wildfox couture fw14 nyfw

wildfox couture fw14 nyfw

wildfox couture fw14 nyfw

wildfox couture fw14 nyfw

wildfox couture fw14 nyfw

wildfox couture fw14 nyfw

wildfox couture fw14 nyfw

Brands like Wildfox are a good reminder that fashion can, and should, be fun. Remind me to wear flowers in my boots with huge floppy socks this spring.

See the full set of looks.

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